PPC and the Law of Diminishing Returns
If you’re running paid search campaigns, you may have noticed that it’s not always easy to get the results you want. You might think that increasing your bids will lead to more clicks and conversions,…
Switching to GA4: A Small Business Guide to Google Analytics
Google Analytics 4 (GA4) is a major update to Google’s analytics platform that was released in October 2020. This update represents the biggest change to Google Analytics in over a decade. It’s important for small…
Looking Back – Google’s Year In Search report for 2022
Google’s Year in Search Report is an annual report released by Google that provides insights into the search trends and topics that dominated the search engine over the past year. The report is typically released…
What is Search Engine Optimisation? Easy wins for 2023.
We understand that Search Engine Optimisation (SEO) can be a daunting task for business owners who don’t know much about the space. It is basically the practice of improving the quality and quantity of website…