Looking Back – Google’s Year In Search report for 2022

Google’s Year in Search Report is an annual report released by Google that provides insights into the search trends and topics that dominated the search engine over the past year. The report is typically released towards the end of each year. In this latest report, Google looks back at the moments, people and trends that sparked our collective curiosity.

The report highlights the most popular searches across various categories, including people, events, movies, TV shows, and more. It also provides data on the most popular news stories, sports events, and consumer products, among other things.

The Year in Search Report is a great resource for marketers, journalists, and anyone who wants to gain insights into what people are interested in and what’s trending. It can help businesses understand what products or services people are searching for and what topics are driving the most traffic to their websites.

• In Australia, 2022 was a year of great change and new beginnings – a new government, a new monarch and a new phase of the pandemic.
  
• 2022 saw interest in in-person events rising substantially across search trends.
  
• Trending searches ranged from changing jobs to ways to improve ourselves. For the first time in Google Trends history, we searched for “happiest jobs” more than “happiest cities”.
  
• Australia was the top country in the world searching for ‘floods,’ ‘La Niña’ and ‘when will the rain stop’ in 2022 – and search interest for mould reached record levels.
  
• As we navigate the rising cost of living, the nation has been questioning why petrol, flights and lettuce are so expensive, while closely following the crash of crypto.
  
• Aussies were passionate about paper art in 2022, looking to make everything from paper poppers and paper cranes, to paper flowers and paper-mache.