We understand that Search Engine Optimisation (SEO) can be a daunting task for business owners who don’t know much about the space. It is basically the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s organic results. SEO is all about making your website rank higher in search engine results pages (SERPs), which, in turn, drives more traffic to your website. It’s also worth noting that this space evolves constantly with regular updates so SEO is never a ‘set and forget’, you need to come back to it, look at your analytics and work on improvements.
Thankfully, most web platforms (Wix, Squarespace, WordPress) have evolved to a point of letting non-technical users do some SEO work on their own. So if you want to boost your website’s SEO, here are some easy wins for 2023:
Keyword research is the process of identifying the keywords and phrases that your potential customers are searching for on search engines. By knowing which keywords to target, you can create content that is optimised for those specific keywords, increasing the likelihood of your website ranking higher in SERPs.
Your website’s content should be optimised for SEO, which means that it should be relevant, informative, and engaging. Make sure that your content includes your targeted keywords and that your website has a good structure with clear headings and subheadings.
Backlinks are links from other websites to your website. The more high-quality backlinks you have, the higher your website will rank in SERPs. You can build backlinks by creating high-quality content that other websites will want to link to.
Social media can be a great way to boost your website’s SEO. By sharing your content on social media, you can increase the number of people who see your content, which can lead to more backlinks and more traffic to your website.
With more and more people using their mobile devices to browse the internet, it is essential that your website is mobile-friendly. A mobile-friendly website will load quickly and be easy to navigate on a mobile device, which can improve your website’s SEO.
Meta descriptions and title tags are HTML elements that provide information about your website to search engines. By including your targeted keywords in your meta descriptions and title tags, you can increase the likelihood of your website ranking higher in SERPs.
In conclusion, SEO is an important aspect of digital marketing that can help you drive more traffic to your website. By conducting keyword research, optimising your website’s content, building quality backlinks, using social media to your advantage, making your website mobile-friendly, and using meta descriptions and title tags, you can improve your website’s SEO without major effort. If you need a hand, get in touch!
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